Rona Edomwonyi is a product marketer and brand builder with over a decade of experience driving growth and storytelling for creative and technology-driven companies, including Amazon, TikTok, Spotify, UnitedMasters, and her own venture, Brandpulse. Her career has centered on empowering creators—whether through launching innovative creator monetization formats at TikTok, building AI-enabled tools for independent artists at UnitedMasters, or crafting narratives that deepen the connection between consumers, creators, and brands.

She brings deep expertise across research and development, product strategy, go-to-market strategy, and creative development, translating unmet consumer needs into product solutions that drive adoption, unlock new value, and help creators build sustainable income.

At Amazon, she leads product marketing focused on scaling audio advertising solutions. Previously, she served as a product and brand marketer at UnitedMasters, where her work helped millions of independent artists build sustainable careers. Prior to that, at TikTok, she launched new-to-market branded content and augmented reality products, partnering across product, sales, and creative teams to support the platform’s rapid global growth.

Rona holds an MBA in Media and Technology from Columbia Business School and a BBA in Marketing from Howard University.